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SEM Specialist

Job type:


Security clearance required:


Language Required:

English Essential


Ottawa, ON


37.5 Hours


Permanent Placement



We are seeking a highly experienced expert in paid digital marketing campaigns with minimum of 3 years experience in AdWords, Bing, Facebook, and other advertising platforms.

The ideal candidate is AdWords Certified, has worked with larger budgets (Agency experience is a plus), and has a clear understanding of conversion optimization and tracking.

This position is ideal for someone who is a self-starter with immense attention to detail.

To succeed in this role you should be energetic, motivated, and achievement-oriented. You will work independently and as a member of cross-functional teams. You are disciplined with an astute business sense, superior communication skills, and with a strong orientation towards customer satisfaction.

Mandatory Criteria:

Candidates must have 3 or more years of experience in online marketing performing hands-on PPC & SEM activities, including but not limited to:

Prepare keyword research, competitive analysis, and marketing plans for paid digital campaigns.

Cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI.

Creation and management of PPC campaign strategies for AdWords (Search, Display, Video), Bing, LinkedIn, Facebook, Instagram, Twitter, etc.

Understanding and experience setting up complete analytics tracking for e-commerce, UTM tagging, conversions, goals, events, and call tracking.

Day to day optimization for bid strategies and paid placement (CTR, quality score, conversions, and ad position) for desktop, tablet, and mobile.

Compile and report on campaign effectiveness to clients and management, including KPIs and recommendations on growth opportunities.

Google AdWords & Analytics certification required (Advanced Search, Display, Mobile, Google Shopping, Videos).

Experience with AdWords Editor, Power Editor, Keyword Planner, WordPress, and Search Engine Optimization is a plus.

If you are fully qualified and available, please click the Apply button or contact our office directly.

Please note that only candidates who provide a resume clearly demonstrating ALL of the required mandatory skill(s) and experience(s) will be contacted. All resume(s) received after the submission deadline will not be considered for this particular opportunity and will be retained for future opportunities of a similar nature.

Expiry date: